People attending a live event called Multiply the Good in a dimly lit room with decor and plants, one person speaking into a microphone.
Person in a blue suit holding a green book, looking upwards, with a wooden ceiling background.

we exist to shift you closer to gratitude through the power of journaling, community and human connection.

Group of friends having fun at Multiply The Good, one holding a smartphone, smiling and dancing under warm lighting in a modern setting.
Man in a brown varsity jacket speaking into a microphone at Multiply The Good, with an embroidered patch on the sleeve.

Our story

Smiling Henrietta Amevor with curly hair wearing pearl hoop earrings and a black top, against a light blue background.
Henrietta Amevor's handwritten text on yellow background: "Hey! It's Henri, I'm the Founder of The Good Gratitude xx"
Smiling Henrietta Amevor as a baby wearing plaid overalls against blue background

how we started

Hey, it’s Henri. I’m the Founder of The Good Gratitude :))

The Good Gratitude© was born out of an idea I had to create a guided journal where people can write down the good things in their world. However, as I continued to build and dream, it became much more than that.

1. i love to journal

When I’m feeling anxious, I do two things: I journal and I pray.

I’ve loved journaling for years. It’s been part of my life since I was in primary school.

Over the years I’ve especially found comfort in writing down words of encouragement and affirmations to remind myself that everything will be okay.

2. my desire to share

One day in 2020, I decided that I wanted to share some of these words with others in the form of a gratitude journal.

In this journal, I thought, other people would be able to build a spirit of gratitude that will anchor them, especially when life get’s hard.

Every now and then in our journal, you’ll see lil "quotes” from me, those are some of the words of encouragement I was writing over the years, that I wanted to feature in the journal to share with you.

3. shout out canva©

To get started, I compiled some of my words into a Canva© document, and started working away at what I didn’t know then, would be called The Good Gratitude© Journal.

Back then, I didn’t yet have a name, or even the slightest idea about how to start a business, I just wanted to create a journal where others could write down the good things when life gets difficult, because I knew how much it had helped me over the years. 

4. my vision for the journal

As l was creating the journal, I thought a lot about how to create something that would draw out honest answers from you. Expressing gratitude must always be rooted in truth and honesty– even if the truth makes you feel a little uncomfortable. So each question was designed with honesty and truth in mind.

5. It’s all backed by research

I also knew I wanted this journal to be backed by careful research. So as I was creating it, I researched into values associated with gratitude that would lead us towards building a grateful spirit. I settled on the 9 pillars you see in your journal. They are contentment, self-love, joy, empathy, truth, recognition, appreciation, hope and patience. Then I developed the definitions of each pillar with guidance from a licensed Psychiatrist.

6. what makes it so good?

What makes this journal so good is that while this journal asks honest and open questions, it’s designed to hold your hand the whole way through. It doesn’t leave you in discomfort, it leads you to the other side of it— to a place of growth, transformation and a deeper sense of love and contentment.

how its going

In today's fast-paced, capitalist world, gratitude often gets overshadowed. When we’re feeling anxious and overwhelmed, it's so easy to forget to pause, breathe, acknowledge our blessings, and trust that we’re probably doing a lot better than we think we are.

Studies show how an expression of gratitude for the things that we do have can ease depression, anxiety, stress, and even improve our sleep. So, The Good Gratitude© exists to help you foster a mindset of consistently seeing the good in your life.

To you reading this, I want to say thank you. Thank you for following the journey. Get connected on our socials and sign up to our mailing list, I hope you stick around.

Big love, deep gratitude,

Henri x

Today, The Good Gratitude© exists as a brand that aims to cultivate more opportunities for connection. Our mission is to “shift us closer to an appreciation for what we have, rather than a fixation on what we lack” and we do this by championing a message of gratitude through the power of journaling, community building and human connection.

here’s what we do:

  • Get connected and stay tuned for our next event!

  • This is a night you seriously should not miss.

    Our "Multiply The Good" event is a night dedicated to fostering gratitude, hope, and encouragement within our community. The event features a gratitude panel discussion, performances by local artists, a DJ spinning Afrobeats, R&B and Hip Hop, and of course, great food. 

  • We’d love to deliver a workshop to your workplace or High School/youth group!

  • On the 1st of each month, we send you a monthly newsletter to encourage your spirit.

  • Get connected on our socials, and be encouraged.